Colombia’s workweek, averaging over 44 hours, is driving growing dissatisfaction among skilled professionals. Many are experiencing the negative effects of long hours, burnout, and a lack of work-life balance. This presents a real opportunity for businesses looking to expand into Colombia.
Why? While most companies remain stuck in outdated models, you can stand out by offering exactly what Colombian talent is craving: balance.
Offer Balance, Attract Top Talent
If you’re considering expansion into Colombia, this is your chance to disrupt the market and attract top talent by focusing on work-life balance. Colombian professionals aren’t just seeking another job—they’re looking for employers who prioritize their well-being. That’s where you, with the support of Employer of Record (EOR) services, come in.
What Employer of Record EOR Services Can Do for You
An Employer of Record (EOR) is more than just a legal partner; it helps create workplaces that resonate with what employees really want. With an EOR, you can:
- Be the first to align with upcoming labor reforms, like the 42-hour workweek, positioning yourself as an early adopter of worker-friendly policies.
- Offer flexible work options that empower employees to manage their schedules, appealing to workers tired of long-hour routines.
- Design benefits packages focused on work-life balance, mental health, and job stability, which are highly valued by professionals today.
The Power of Cultural Insight
However, attracting top talent in Colombia requires more than policies on paper. To truly stand out, you must understand the cultural drivers behind your workforce. Economic inequality and job security are top concerns that influence how Colombian professionals view work.
An EOR with Local Expertise
An EOR with local expertise can guide you through these nuances, helping you craft hiring strategies aligned with what Colombian professionals genuinely care about. This ensures you stand out—not just as an employer—but as a company that truly values its people.
Why an EOR is Your Secret Weapon for Success
Partnering with an EOR does more than keep you compliant—it gives you a strategic edge in attracting top talent. In a country where professionals are eager for relief from long work hours, you can be the solution they’ve been waiting for. Offering balance and flexibility isn’t just a bonus—it’s your key to building a successful team in Colombia.
Lead, Don’t Just Hire
Don’t just hire—lead. Demonstrate that you care about your people, and watch how this transforms your approach to global expansion. By leveraging this opportunity, you won’t just meet compliance requirements—you’ll become competitive in the market.